2025 KEYNOTES
2025 KEYNOTES
Mikayla Nogueira
Boston native Mikayla Nogueira took social media by storm when she began uploading makeup tutorials on TikTok during the pandemic. Quitting her retail job at Ulta to pursue content creation full-time, Mikayla has since unapologetically invited fans and followers alike into her day-to-day life, with a level of vulnerability only she makes relatable. Her expert artistry, coupled with her unmistakable charm accented by her Boston pride, has earned her career-defining moments, such as sold-out meet-and-greets and collaborations with contemporary favorites from ELF Cosmetics to Glow Recipe.
With a following amassing over 21 million, Mikayla has taken her loyal audience through her various epochs, such as marriage and expanding her family with two adorable pugs, Chouriço and Lulu. From make-up to mental health, her followers relate and empathize with her as she pulls back the curtain on being an influencer. She truly has mastered the art of making makeup accessible and fun for people of all backgrounds.
Jenny Frankel
Jenny Frankel is a chemical engineer and beauty industry innovator with over 20 years of experience creating iconic products, including MAC Cosmetics’ Lipglass and Studio Pro Foundation, and co-creating complexion brand Cover FX.
In 2014, Jenny launched Nudestix with her daughters, Taylor and Ally Frankel, driven by a shared vision for minimalist, multitasking, clean beauty. Built on a “less is more” philosophy, Nudestix quickly captured attention, pioneering its crayon-format products designed for effortless, natural looks.
The brand earned early accolades, including Women’s Wear Daily’s Prestige Beauty Brand of the Year (2015) and CEW’s Indie Brand Award (2015). After 10 years, Nudestix reached over 3,000 retail locations, generated $80 million in retail sales, and expanded into 30+ countries. Signature launches include the Nudies Hero Collection, NUDESKIN, NUDESCREEN SPF 30, and NUDEBODY.
In 2025, Nudestix entered a strategic partnership with a U.S.-based CPG group to power its next decade of growth. Under Jenny’s mentorship, co-founder Taylor Frankel was named to Forbes’ Top 30 Under 30 and Women’s Wear Daily’s Top 30 Under 30.
Jenny and Taylor continue to lead Nudestix, championing clean, science-backed, and effortlessly beautiful products for modern consumers worldwide.
Sarah Gibson Tuttle
Sarah Gibson Tuttle is the Founder/CEO of Olive & June, the first-ever consumer-focused DIY nail brand bringing salon-quality results home. Since launching in 2013, she has revolutionized the nail industry, making beautiful nails more accessible and empowering millions to feel confident, one mani at a time.
Before founding Olive & June, Sarah spent a decade on Wall Street, an experience that shaped her entrepreneurial mindset and gave her the drive to build something entirely her own. Under her leadership, the brand grew into a household name, available in over 8,000 stores, including Target, Walmart, CVS, Walgreens, and Amazon.
In December 2024, Olive & June was acquired by Helen of Troy in the only strategic beauty deal of the year. A $240M milestone that cemented Sarah’s place as a leader in modern consumer brands. She was named to Inc.’s Female Founders 100 and continues to mentor and invest in rising CPG startups.
She lives in Los Angeles with her daughter. Sarah is passionate about helping the next generation of founders believe that anything is possible - with the right pep talk.