Emily Blair has been navigating the cutthroat entertainment industry since she was in high school, following a chance encounter with a reporter at Us Weekly magazine. By the time she was a senior at Chapman University, majoring in Strategic and Corporate Communication, Emily simultaneously worked as a full-time journalist at Us Weekly, balancing a schedule of final exams and Oscars red carpets. Following graduation, on the brink of the pandemic, Emily noticed a huge shift in the world of celebrity, and understood that a new wave of digitally-native talent was rapidly emerging - and unfortunately, so many of her colleagues were uninterested in covering them, and publicists she’d come to work with didn’t understand how to represent them. With her veteran understanding of the evolving editorial landscape, matched with her growing enthusiasm in the creator economy, Emily reverse-engineered the journalist-publicist relationship and launched Emily Blair Media.

EBM's roster includes global top-charting podcasters, reality television stars, athletes, musicians, fashion bloggers, below-the-line artists, and D2C brands across beauty, lifestyle, wellness, fashion, and tech. Within the past six years, Emily has won multiple accolades and awards, expanded internationally, become one of the youngest editorial producers for Vogue, and employs a team of 25 women. As a PR professional with extensive experience in crisis management, media relations, and brand development, Emily has been pivotal in guiding her clients through crises — from digital backlash to public relations pitfalls. Her tenure as a journalist uniquely enables her to forecast media response and to halt and strategically mitigate a crisis in its tracks. Her insights into navigating high-stakes situations and successfully acting amidst unexpected challenges have made her an invaluable asset to her clients’ communication teams, and have saved many of them who boast several million online followers from “cancel culture,” negative press, and severed partnerships. Her savvy approach to thinking critically and creatively, and her ability to handle each client’s publicity with a unique and authentic outlook, have positioned her as an industry leader across many competitors and colleagues with decades of experience under their belts.